i-D, Biblia de la Cultura Urbana

" i-D counts more

than fashion.
Originate, don't
imitate"

It's 25 years since i-D's original fashion editor, Caroline Baker, wrote this call-to-arms in the very first issue of the magazine.
25 years in which nothing and everything has changed on the street and on the catwalk.
25 years in which the very idea of 'style' that i-D sought to document has been bought, branded, repackaged and sold back to the masses.

25 years in which i-D has documented and dissected the most exciting movements in pop culture - from the radical insurgence of punk to the emergence of acid house to the label-mania of the late '90s, and beyond. From its original premise as a 'bible of street culture', i-D has evolved and devolved, successfully reinventing itself for successive generations - from punks to new wavers to acid ravers to eco warriors to indie kids to. whatever's just around the corner. Tracing the style and substance of the underground, the magazine continues to celebrate all that is fierce, fast and furious about modern identity.

Now, to celebrate this quarter century, i-D is presenting a major touring exhibition, kicking off at London's Fashion & Textiles Museum. Taking a decidedly multi-sensory approach, i-DENTITY plunders the magazine's compelling archive to present the sounds, scenes and smells (yes, smells) that have come to define each era. Celebrating the icons, creative mavericks, new faces and the behind-the-scenes image-makers that championed them, i-DENTITY is a bold, brilliant journey through fashion's secret history. All with a cheeky wink to the past and one eye fixed firmly on the future.

"Rules, what rules? Originate, don't imitate."